How Coaches Grow

Why You’re Not Signing Autographs (Yet) – 2

22. August 2009

In Part One of this post I spoke about making ‘you’ your brand. The key to a strong personal identity brand is effectively telling your clients who you are, what you do and how you do it. What I mean by that is your personal identity branding must use a consistent visual vocabulary, establish your [...]

Why You’re Not Everyone’s Best Friend (Yet)

1. August 2009

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Reality check: not many people know what coaching is. Most people have a broad idea about it but they don’t know how a coach can help them. So if people don’t know what you do and how you can help them how are they going to find you? This doesn’t mean you should give up [...]

Why People Don’t Care What You Have to Say (Yet)

21. July 2009

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You spend hours hunched over your keyboard tapping out copy for your web pages, sales letters, advertorials and blogs. You just want to get it finished so you can do what you do best: coach. But you need clients. And you won’t get clients until you’ve got something written to let them know you’re there. [...]

Why Your Message Doesn’t Wake The Dead (Yet)

9. July 2009

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Your website is bollocks, your ads suck, and your clients… well, where the bleep are they? Either you’ve hired the wrong copywriter or you’ve DIY’d it so now you’re stuck wading through endless online directories and forums searching for the perfect person to solve all your web content needs. Sigh. Groan. Time for more coffee… [...]