How Coaches Grow

Why Your Blog Doesn’t Drive Like a New Mercedes (Yet)

Here’s the scenario: A while ago you started a blog. You knew enough to get you going and you’ve managed to maintain it and post regular blogs. Then one day you notice that your blog looks kind of dated. You’ve noticed other sites have nifty features such as widgets and sophisticated flash ads. They look [...]

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Why You’re Not Signing Autographs (Yet) – 2

In Part One of this post I spoke about making ‘you’ your brand. The key to a strong personal identity brand is effectively telling your clients who you are, what you do and how you do it. What I mean by that is your personal identity branding must use a consistent visual vocabulary, establish your [...]

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Why You’re Not Signing Autographs (Yet) – 1

Your dilemma: You know you’re good at what you do but you could do so much more, if only you could connect with clients who need you. So there are a lot of coaches out there. There are also masses of training programs, courses and resources. But they don’t offer what you offer. You are [...]

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Why You’re Not Everyone’s Best Friend (Yet)

Reality check: not many people know what coaching is. Most people have a broad idea about it but they don’t know how a coach can help them. So if people don’t know what you do and how you can help them how are they going to find you? This doesn’t mean you should give up [...]

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Why People Don’t Care What You Have to Say (Yet)

You spend hours hunched over your keyboard tapping out copy for your web pages, sales letters, advertorials and blogs. You just want to get it finished so you can do what you do best: coach. But you need clients. And you won’t get clients until you’ve got something written to let them know you’re there. [...]

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