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Why Your Clients Don’t Have ‘Aha’ Moments With You (Yet)

21. December 2009

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You have a dream to save the world. It’s a big dream, ambitious to say the least. I mean, there’s a lot that needs saving. There’s world poverty to solve, diseases to cure, unlived dreams to make real and hidden potential to release. The list goes on. So you go out there and you look [...]

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Why Your Blog Doesn’t Drive Like a New Mercedes (Yet)

3. September 2009

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Here’s the scenario: A while ago you started a blog. You knew enough to get you going and you’ve managed to maintain it and post regular blogs. Then one day you notice that your blog looks kind of dated. You’ve noticed other sites have nifty features such as widgets and sophisticated flash ads. They look [...]

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Why You’re Not Signing Autographs (Yet) – 1

12. August 2009

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Your dilemma: You know you’re good at what you do but you could do so much more, if only you could connect with clients who need you. So there are a lot of coaches out there. There are also masses of training programs, courses and resources. But they don’t offer what you offer. You are [...]

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Why People Don’t Care What You Have to Say (Yet)

21. July 2009

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You spend hours hunched over your keyboard tapping out copy for your web pages, sales letters, advertorials and blogs. You just want to get it finished so you can do what you do best: coach. But you need clients. And you won’t get clients until you’ve got something written to let them know you’re there. [...]

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Why Your Message Doesn’t Wake The Dead (Yet)

9. July 2009

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Your website is bollocks, your ads suck, and your clients… well, where the bleep are they? Either you’ve hired the wrong copywriter or you’ve DIY’d it so now you’re stuck wading through endless online directories and forums searching for the perfect person to solve all your web content needs. Sigh. Groan. Time for more coffee… [...]

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