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Why You Can’t Express What You Do In 30 Seconds (Yet)
Recently I’ve been doing a lot of work with new coaches, coaches in transition and coaches who need to get clear about their niche. I’ve realised that there are many ways to gain clarity about what we do as coaches but the best way is to start long with a business plan then chunk down [...]
Continue reading...Why Your Clients Don’t Have ‘Aha’ Moments With You (Yet)
21. December 2009
You have a dream to save the world. It’s a big dream, ambitious to say the least. I mean, there’s a lot that needs saving. There’s world poverty to solve, diseases to cure, unlived dreams to make real and hidden potential to release. The list goes on. So you go out there and you look [...]
Continue reading...Why Your Blog Isn’t Talked About In The White House (Yet)
25. September 2009
You’re at your computer gleefully turning sentences into paragraphs and bringing your ideas to life through the written word. Finally, hours later you have a whole blog post about, well, you’re not exactly sure what it’s about. But it’s good. Sort of. Shame it’s got nothing to do with what you do. It’s also a [...]
Continue reading...Why Your Blog Doesn’t Drive Like a New Mercedes (Yet)
3. September 2009
Here’s the scenario: A while ago you started a blog. You knew enough to get you going and you’ve managed to maintain it and post regular blogs. Then one day you notice that your blog looks kind of dated. You’ve noticed other sites have nifty features such as widgets and sophisticated flash ads. They look [...]
Continue reading...Why You’re Not Signing Autographs (Yet) – 2
22. August 2009
In Part One of this post I spoke about making ‘you’ your brand. The key to a strong personal identity brand is effectively telling your clients who you are, what you do and how you do it. What I mean by that is your personal identity branding must use a consistent visual vocabulary, establish your [...]
Continue reading...Why You’re Not Signing Autographs (Yet) – 1
12. August 2009
Your dilemma: You know you’re good at what you do but you could do so much more, if only you could connect with clients who need you. So there are a lot of coaches out there. There are also masses of training programs, courses and resources. But they don’t offer what you offer. You are [...]
Continue reading...Why You’re Not Everyone’s Best Friend (Yet)
1. August 2009
Reality check: not many people know what coaching is. Most people have a broad idea about it but they don’t know how a coach can help them. So if people don’t know what you do and how you can help them how are they going to find you? This doesn’t mean you should give up [...]
Continue reading...Why People Don’t Care What You Have to Say (Yet)
21. July 2009
You spend hours hunched over your keyboard tapping out copy for your web pages, sales letters, advertorials and blogs. You just want to get it finished so you can do what you do best: coach. But you need clients. And you won’t get clients until you’ve got something written to let them know you’re there. [...]
Continue reading...Why Your Message Doesn’t Wake The Dead (Yet)
9. July 2009
Your website is bollocks, your ads suck, and your clients… well, where the bleep are they? Either you’ve hired the wrong copywriter or you’ve DIY’d it so now you’re stuck wading through endless online directories and forums searching for the perfect person to solve all your web content needs. Sigh. Groan. Time for more coffee… [...]
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- Laurelle Johnson: I am Laurelle with Innerwealth. I work with femal...
- Suzanne: Thanks for the help! I'll work on making my blog ...
- karen: Hi Tracey Great post. It was really informativ...
- Sue Atkins: I thought this article was really useful about the...
- Tracey Wood: I absolutely 100% agree that it's about empowermen...
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24. March 2010
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