Why Your Blog Isn’t Talked About In The White House (Yet)

Fri, Sep 25, 2009

You’re at your computer gleefully turning sentences into paragraphs and bringing your ideas to life through the written word. Finally, hours later you have a whole blog post about, well, you’re not exactly sure what it’s about. But it’s good. Sort of. Shame it’s got nothing to do with what you do. It’s also a shame it’s the only blog post you’ve written in a few weeks.

Question: Why can’t you write blog posts that are relevant and regular?

Answer: Because you’re not a writer.

It’s as simple as that. You’re a coach, a trainer, a consultant. Your skills involve facilitating change and fostering personal and professional growth, wonderful things like that. Sure, some of you may also have writing skills. If so, that’s great. Go for it. But for those of you who struggle to make your ideas come to life so you connect with your readers and progress your online goals, if you don’t enjoy the process of writing then you simply won’t want to spend your time writing blog posts. If that sounds like you then there are two things you can do. You can either develop your writing skills, or you can hire someone to write your blog posts for you.

1. Develop your writing skills

Good writing takes time and effort to learn. I know. I’ve been writing most of my life. Then there’s writing for blogs. That doesn’t just take good writing skills but it also means learning SEO and other online tricks of the trade. If you choose to try your hand at blogging, you may or may not discover a passion for the written word and online marketing. It takes loads of mental energy, time and dedication. It’s a risk, and only you can say whether it’s one worth taking.

2. Hire someone to do it for you

Even if you have lots of helpful stuff to say to your readers, if you don’t know how to say it and convey it then you’re in trouble. Hiring a Blog Writer gives you quality writing that communicates what you want to say to who you want to say it to. Not only that, but it frees up your time and energy to do what you’re good at and what you love.

Tips For Hiring A Suitable Blog Writer

Finding a suitable blog writer for your coaching blog is easy if you know the qualities to look for in a blog writer. There are four fundamental things you need to take into consideration. Your ideal blog writer should:

Be familiar with the personal development industry
Use a writing style that suits your blog: A friendly informal style suits most personal development blogs. If your readers are business executives, be more formal; if they’re teenagers, be less formal.
Be willing to write regular blog posts: Your readers will value regular posts. If they expect one every Tuesday and you don’t deliver, they will soon go somewhere else.
Be reliable: If you don’t have time to write blog posts yourself then you don’t want to be chasing up someone else to make sure your posts are written and uploaded regularly. A good indication of a reliable writer is how promptly they reply to your requests for information (emails, for example).
Be willing to make required alterations: You want to feel comfortable about requesting changes and confident that they will be made promptly. Bear in mind that a writer cannot anticipate the words you would choose.
Understand SEO writing: If your writer is not experienced at online writing and has no SEO knowledge, you will not get the most out of your blog. A good blogger understands how to research and choose keywords and how to use them wisely. This is possibly the most important skill a blog writer can possess.

FURTHER ASSISTANCE

Are you a Life Coach, Business Consultant or Trainer who needs a website, web content and/or information products? Is your website too hard to update or is it costing you too much? Maybe you need copy and design on your website, blog or social media pages. Or perhaps you need an ebook, audio/video script or coaching tools created from your notes. Whatever your needs, we ensure you (a) connect with prospective clients and (b) provide quality resources for your existing clients.