Why Your Clients Don’t Have ‘Aha’ Moments With You (Yet)

Mon, Dec 21, 2009

You have a dream to save the world. It’s a big dream, ambitious to say the least. I mean, there’s a lot that needs saving. There’s world poverty to solve, diseases to cure, unlived dreams to make real and hidden potential to release. The list goes on. So you go out there and you look for ways you can make a difference and you say ‘yes’ to everything and everyone that comes along but then exhaustion sets in and you realize there’s only so much one person can do. You are driven to achieve great things but there are limits and you’ve reached yours.

Sound like you?

If so then you’re probably wondering what to do about it. First, let’s look at what you’re doing wrong. See, the problem is you are trying to be all things to all people instead of focusing on one particular area and excelling in it. I’m not really talking about niches here. I’m talking about something more intimate, something more profound… that ‘something’ that enables you to fine-tune what you’re doing so that you are utterly clear in your thinking and actions as a coach and as a person living a life of purpose.

Focus… And You Will Truly Achieve Miracles

As a coach, no matter what your area of expertise, chances are that your personal and professional journey involves a progressive deepening of your knowledge, assimilating it and then sharing it with the world. But coaching is a broad industry so there is a lot of knowledge out there. A LOT. You must be discerning if you really want to connect with people, make a difference and make a good living out of it.

Sure you have interests and stuff you’re good at but that’s not enough. Consider what you REALLY want to do. Get specific. VERY specific. Narrow down your vision to a beam of clear bright light ahead of you. See your path clearly. FOCUS.

Focus on what? I hear you grumble. Glad you asked (hehe). You focus on:

What fully represents your life experience AND your expertise, so that you’re personal and professional knowledge and experience are in sync.
What makes you feel truly alive… what gets you to the end of each day with a smile on your face and a feeling of immense satisfaction in your heart (truly).

It’s even better if these two points are one and the same. For example, say you’re a relationship coach because you were in a pattern of being victimized in your romantic relationships and now you’ve come through the other side and your love life is pretty amazing. Here’s how your coaching journey may look so far: First you learnt from personal experience and training what it takes to be empowered within your intimate relationships, then you built an amazing romantic relationship as a result of your experiences and finally you become a life coach specializing in relationships.

I’m here to tell you that becoming a relationship coach not enough. What does that even mean to people? Everyone has relationships with everyone they meet so get specific. Offer precisely what you know intimately and passionately. In this example your role as a coach would be to help people build empowered romantic relationships. Say that every opportunity you get to talk about what you do. It won’t be hard because it isn’t just WHAT YOU DO, it’s WHO YOU ARE.

When you narrow your focus like this then you can (and will) effortlessly facilitate the same shift of awareness and growth in your clients.

So… “Be Who You’re Meant To Be”

We teach our clients to find and live their purpose. Are you living your purpose by what you’re doing as a coach? If you’re not then consider fine-tuning what you do or change direction altogether if you need to because purpose is the path to your success. Coaching with purpose will naturally lead you to have focus and achieve miracles in your life and the lives of everyone you meet.

With purpose and the natural focus that comes with it you will become the person people go to for information in your field (and it WILL be your field!). You will be the proverbial big fish in a small pond. Rather than just hoping it’s that way, you will KNOW it’s that way. This kind of authentic narrowing of service is the key to your happiness and success as a coach.

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